Visibility Labs
Our Approach
How we evolved from an SEO agency to AI visibility pioneers helping podcasters get found.
The Question That Changed Everything
For years, Polymash was an SEO agency. We helped clients rank on Google, drive traffic, and grow their businesses through traditional search optimization.
Then our podcast clients started asking a question we couldn't ignore:
"Why doesn't my podcast show up when people ask ChatGPT or Perplexity for recommendations?"
It was a wake-up call. The rules of discovery were changing. AI-powered search engines—ChatGPT, Perplexity, Google's AI Overviews—weren't just complementing traditional search. They were becoming the primary way people found answers.
And most podcast content? Completely invisible to these tools.
Why Traditional Show Notes Fail
We'd spent years helping podcasters with traditional SEO: transcripts, blog posts, metadata. But AI search engines needed something different.
Thin Content
250-500 word show notes don't give AI engines enough context to understand or cite your episode.
Wrong Structure
People ask questions. Your content needs to mirror that structure to be discoverable.
Missing Metadata
Without proper schema markup, AI tools can't map your content to user queries.
We realized that solving this problem required more than just better SEO. It required rethinking how podcast content is structured, presented, and made accessible to AI systems.
The Polymash Approach: FAQ-Based AI Visibility
We developed a system that transforms thin show notes into rich, AI-optimized content that gets cited by ChatGPT, Perplexity, and Google's AI Overviews.
Our Three-Part Framework
Brand-Aware Analysis
Our AI analyzes your podcast's homepage, about page, and episode content to understand your brand voice, expertise, and positioning.
Question-Based Content Structure
We convert your episode insights into SEO-optimized FAQs that mirror how people actually search and ask questions.
Structured Metadata & Schema
We implement FAQ schema markup that gives AI engines a clear map of your episode's relevance and authority.
The result? Show notes that go from 250 words to 1,200+ words of structured, discoverable, citable content—without you spending hours writing it yourself.
Under the Hood
Our automated workflow processes your podcast episode through multiple AI stages
1. Submit Episode
Episode URL + Podcast URLs
2. Audio Transcription
AssemblyAI processes audio to text
3. Brand Context Gathering
4. AI-Powered Analysis
SEO Research Agent
Keyword & topic analysis
FAQ Generator Agent
Creates structured FAQs
5. Delivered to Your Inbox
FAQs + Schema markup + SEO content
Powered by n8n workflow automation, OpenAI GPT-4, AssemblyAI, and Firecrawl
15+ Years of Audio & Search Expertise
Since 2010, Polymash has been at the intersection of audio engineering, content strategy, and search visibility. We've:
- ✓Produced and optimized hundreds of podcast episodes across multiple shows
- ✓Helped clients rank on Google and drive organic traffic for over a decade
- ✓Pioneered integrations between transcription services and content management systems
- ✓Built automation workflows that save content creators dozens of hours per week
What makes us different? We're not just SEO experts who dabble in podcasting, or podcasters who dabble in SEO. We live at the intersection of both—and now, we're leading the charge into AI visibility.